Samsung Electronics customers who used to rely on their Galaxy Watches to find misplaced phones can now also locate their devices with the company’s latest fridges.
The latest Bespoke AI-powered refrigerator line-up features a nine-inch (23cm) home screen that allows users to simply say, “Hi Bixby, find my phone”, and the enhanced assistant – capable of recognising the voice of individual family members – will ring the correct device.
Customers can also activate the home air conditioners or window blinds with voice commands, while the system will automatically make adjustments using real-time weather data.
These are just a few of the innovations Samsung showcased at an event in Seoul, in South Korea, where it unveiled its new home appliance line-up for the year.

The company aims to secure its leading position in the market by integrating advanced AI technology to deliver a more connected and personalised user experience across its product range, from robot vacuum cleaners to washing machines.