Samsung said to slash 8% of sales team in mainland China amid weak performance

This marks the start of a broader restructuring initiative that would potentially cut up to 30 per cent of Samsung’s mainland workforce by next year, the Seoul Economic Daily reported earlier this week, citing a company official.

Samsung – the world’s largest smartphone vendor the past two quarters, according to research firm IDC – has already begun accepting voluntary resignations, the report said. Samsung is expected to pursue selected lay-offs in case the number of voluntary terminations falls short of its target.

In a statement to Chinese digital media outlet Jiemian, Samsung’s China unit said the staff adjustment aims to improve operational efficiency and strengthen market competitiveness. “The company plans to eliminate redundant positions to better allocate resources and enhance organisational performance,” the statement said.