Urgently needed for 
Performance Marketing Manager
Company: Gold’s Gym
- Develop and Execute Performance-Based Marketing Campaigns – Plan, strategize, launch, and optimize campaigns across channels (e.g., Facebook, Google) to drive acquisition, maximize ROI, and meet KPIs.
- Analyze and Report on Campaign Performance – Use data analytics to monitor key performance metrics (e.g., conversion rates, cost per acquisition), provide actionable insights, and adjust strategies for optimization.
- Coordinate with Cross-Functional Teams – Collaborate with agency partners, business unit owners, design, and sales teams to ensure alignment and effective execution of campaigns.
- Mentor and Train Team Members / Educate and Aid Franchisees – Provide training and guidance to team members and Franchisees ensuring they are well-equipped to execute and optimize marketing campaigns effectively.
- Manage and Optimize Paid Media – Oversee and fine-tune paid search, paid social, and digital advertising campaigns, including campaign setup, ad creation, bidding, and budgeting.
- Develop Marketing Attribution Models – Contribute to the creation and management of marketing attribution models to assess the impact of various campaigns on member growth, franchise growth, and member retention.
- Implement and Manage SEO Strategies – Develop and execute both technical and content-driven SEO strategies to improve organic search rankings, drive traffic, and increase visibility.
- Maintain Data Accuracy and Integrity – Configure and manage tracking systems (e.g., Google Tag Manager), ensure high-quality data collection, and uphold rigorous A/B testing and data analysis.
- Stay Updated on Industry Trends – Keep abreast of industry trends, emerging technologies, and best practices in performance marketing, and adapt strategies accordingly.
- Assist and Educate Franchise – Help franchisees by reviewing or helping to develop and execute their media strategies.
Requirements:
- Bachelor’s degree in Marketing, Business Communications, or related field.
- Minimum of 5 years of experience in performance and growth marketing, preferably in an multilocation / franchise, membership growth capacity.
- Strong understanding of how to build a marketing funnel that converts.
- An ability to optimize paid media for scale, RoAS, and other metrics-driven KPIs.
- Knowledge of Google Ads, Facebook Ads, and other paid media advertising platforms.
- Expertise in SEO strategy, both national and local, to drive both website traffic and store traffic.
- Ability to work independently with minimal supervision and to go beyond the basic project/job description.
- Good analytical skills with an ability to build dashboards.
- Solid presentation skills in both preparing reports as well as sharing leadership readouts.
- Must be detail-oriented, with the ability to handle multiple assignments promptly and effectively.
- Demonstrated ability to work calmly in a fast-paced team environment while effectively managing multiple tasks is required.
- Experience with Power BI is a plus, but not essential.
- Work with the broader marketing team and agency partners to ensure consumer insights are brought to life in briefs, creative development and throughout all communications.
- Monitor and track progress on KPI’s such as brand health, household penetration, competitive performance and campaign performance.
- Identify and lead strategic initiatives that support business goals through data and insights, such as creative & packaging testing, marketing mix modeling and innovation opportunity assessment.
Expected salary:
Location: Dallas, TX
Job date: Thu, 03 Oct 2024 03:24:52 GMT
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