Urgent need of Analyst, Market Research, 2025

Job Description

New York, NY

Metropolitan Transportation Authority

Description

JOB TITLE:
Analyst, Market Research, Level 1

SALARY RANGE:
$72,000 – $88,000

HAY POINTS:
342

DEPT/DIV:
Strategic Initiatives

SUPERVISOR:
Senior Manager, Market Research

LOCATION:
2 Broadway

HOURS OF WORK:
9:00am – 5:30pm

This position is eligible for telework which is currently one day per week. New hires are eligible to apply 30 days after their effective date of hire.

SUMMARY:
This position exists to support in-house quantitative and qualitative market research projects across all MTA modes. These projects are essential to helping MTA making better decisions on how to serve riders, which improvements to customer experience to focus on. The position responsibilities will include writing survey questionnaires, programming survey questionnaires, checking survey programs, cleaning, tabulating and analyzing results, stat testing data, creating presentations and presenting to internal stakeholders. The role will also support Qualitative in-house initiatives by assisting with focus group participant recruitment, study logistics and data analysis. Due to the size and complexity of the projects they will be working on, the Analyst, Market Research, Level I will also be required to collaborate closely with internal partners (e.g. Marketing, other Strategic Initiatives (“SI”) teams, and agencies), IT, and their colleagues in Market and Customer Research to achieve successful outcomes.

RESPONSIBILITIES:
Support interdepartmental MTAHQ and interagency stakeholders to execute projects critical to furthering MTA’s knowledge of customers and how they feel about MTA services.
Apply quality controls to market research study outputs for accuracy. Specifically, checking data, stat testing and text on research deliverables that are put together by the analyst and others on Market Research Team.
Develop reports in a variety of formats (Power BI, Excel, PPT) to share finished insights and presentations to senior management.
Learn about quantitative and qualitative research methods and procedures from senior members of the Market Research team as well as through self-paced tutorials.
Document work in a thorough manner consistent with team standards so that it can be easily understood by teammates.
Write questionnaires, program surveys in Qualtrics and SurveyMonkey, and use Salesforce Marketing Cloud to send out survey invites.
Clean survey data, stat test and weight it in SPSS. Create custom data tables and analyze survey data.
Support others on the Market Research Team with Customers Count deliverables by helping to check survey program, banners that we get from a research vendor and final reporting deliverables.
Support the Qualitative Research Team by helping them to recruit Focus Groups study participants and other administrative tasks.
Oversee and evaluate contractor performance, where applicable.

KNOWLEDGE, SKILLS, AND ABILITIES:
Excellent quantitative, analytical, project management and problem-solving skills, together with demonstrated quantitative skills and proficiency in Excel and PowerPoint.
Excellent communication skills, both oral and written, with the talent to communicate complex quantitative concepts in a clear and succinct way to internal stakeholders.
Strong interpersonal skills with an established history of working on projects requiring group consensus and cooperation among people with no direct reporting relationships.
Must be capable of building a strong and successful network, developing new relationships and influencing decision makers.
Demonstrated ability to work in team and/or group settings, including gathering data from various stakeholders and interviewing stakeholders in a team or individual setting.
Ability to prioritize among competing needs and opportunities and manage multiple projects at the same time.
Familiarity with market research survey and data processing tools, including MS Office, advanced Excel analysis, SPSS, SurveyMonkey, Qualtrics, and business intelligence tools (e.g., Power BI, Tableau, SalesForce).

EDUCATION AND EXPERIENCE:
B.A. or B.S. degree in Data Science, Psychology, Sociology, Demography, Economics, Statistics, Applied Social Research, Business, Marketing, Mathematics, or a related field or an equivalent combination of education and experience may be considered in lieu of a degree; and
Minimum of (1) year of experience working in a Market Research role, at a research supplier or in-house (can be a Market Research internship)

OTHER INFORMATION:

Pursuant to the New York State Public Officers Law & the MTA Code of Ethics, all employees who hold a policymaking position must file an Annual Statement of Financial Disclosure (FDS) with the NYS Commission on Ethics and Lobbying in Government (the “Commission”).

Equal Employment Opportunity
MTA and its subsidiary and affiliated agencies are Equal Opportunity Employers, including with respect to veteran status and individuals with disabilities.

The MTA encourages qualified applicants from diverse backgrounds, experiences, and abilities, including military service members, to apply.