Social Media and Content Manager JOB 2025

Job Description

Social Media and Content Manager
A bit about Health & Happiness (H&H):

At Health & Happiness (H&H), our vision is centered on premium nutrition and lifelong wellness. Our goal is to inspire and achieve this vision by uniting seven international brands that strive to make people around the world healthier and happier.

We hold strong market positions in over 15 countries across Asia-Pacific, Europe, North America, and Oceania, with a global team of 3,400+ employees. As we expand these premium and aspirational brands to new markets, we’re excited to connect with consumers at every life stage.

About Our Brands

• Zesty Paws®: We create premium products designed to keep pets as strong as the bonds they share with their families. With a culture rooted in passion, transparency, innovation, and quality, we aim to make wellness enjoyable for every furry family member.

• Solid Gold: Since 1974, Solid Gold has embraced the belief that nutrition supports the system at its core for lifelong health. We specialize in holistic gut health to enhance digestion, immunity, and overall pet wellness. Our products are proudly showcased in specialty pet stores across the US and Canada.

Social Media Why Work With Us

Joining H&H offers endless opportunities to excel in a variety of disciplines, creating a career that is much more than just a job. Expect a life-changing experience filled with fast-paced challenges and daily opportunities for growth.

Our organization’s success is rooted in the well-being of our team. As a new team member, you’ll be empowered to contribute positively to our high-impact culture and encouraged to bring your whole self to work every day.

Your Role

As the Social Media and Content Manager, you will nurture industry networks, enhance brand awareness, and help craft an enviable corporate image. This role focuses on executing innovative PR strategies, creating engaging social content, and managing ad and web content to drive brand recognition.

You’ll work to engage pet parents, collaborate with agency partners to define strategic visions, and foster consumer engagement and retention. The ideal candidate is an expert in social media marketing, PR, and performance marketing with the ability to analyze data, optimize campaigns, and convert digital audiences.

Responsibilities

• Strategic Execution: Develop and execute a comprehensive marketing plan across social media, PR, DTC, retail.com, and digital channels to boost brand and category awareness in North America.
• Content Management: Lead the direction, approval, and execution of monthly/quarterly social content calendars.
• Budget Oversight: Manage social media and influencer budgets, including activations, invoicing, and performance reporting.
• Influencer Campaigns: Oversee influencer partnerships, giveaways, and campaigns to grow engagement and awareness.
• Performance Analysis: Monitor and analyze social media/PR metrics, leveraging insights for future strategy.
• Trend Awareness: Stay updated on industry and platform trends (Instagram, TikTok, etc.) to maintain relevance and growth.
• Media Coordination: Handle media inquiries, press releases, and internal content communications. Ensure press placements are amplified across platforms.
• Ad Optimization: Manage ad creation, testing, and optimization for platforms like Meta, TikTok, and retail.com.
• Collaboration: Work with agencies to curate influencer content and integrate it into owned properties.
• GTM Support: Assist in the creation and execution of Go-To-Market (GTM) plans and associated reporting.
• Messaging Consistency: Align social and brand content calendars for seamless messaging.
• Decision-Making: Make informed, timely decisions while adhering to company values in a fast-paced environment.

Qualifications

• Minimum of 3 years of experience in social media and public relations management.
• Strong knowledge of performance marketing with the ability to optimize ad creatives based on insights.
• Proven success in influencer marketing to drive growth.
• Demonstrated ability to increase engagement and grow social media followings.
• Experience leveraging PR to generate buzz and brand awareness.
• Event planning and trade show experience (preferred).
• Proficiency with project management tools (e.g., Monday.com).
• Excellent organizational, written, and verbal communication skills.
• Entrepreneurial mindset with the ability to prioritize and meet deadlines in a dynamic environment.
• A collaborative team player who remains composed under pressure.

Compensation and Benefits

• Job Type: Full-time
• Salary: $80,000–$87,000 per year
• Benefits Include:
  • 401(k) and 401(k) matching
  • Health, dental, and vision insurance
  • Health savings account (HSA) and flexible spending account (FSA)
  • Employee discounts and referral programs
  • Tuition reimbursement
  • Paid time off (PTO)
  • Employee assistance program
  • Retirement plan

Schedule:

• Monday to Friday
• Hybrid remote position based in Orlando, FL (32826)

• Management, Social media marketing, Social media management,Event planning,Mid-level,3 years,Project management, Organizational skills,Project management software,Public relations,Communication skills,Marketing,Performance marketing

Join the H&H Group

At H&H Group, we take pride in being a purpose-driven organization fueled by a passion for health, happiness, and high performance. Our ability to quickly seize opportunities and expand our brands globally creates a fast-paced, dynamic, and rewarding work environment.

We seek passionate individuals who share our vision and can help us achieve our ambitions across various locations and disciplines. At H&H, creativity, bravery, and an entrepreneurial mindset are embraced, fostering a culture where innovation thrives.

As we progress on our journey to becoming a global leader in health and wellness, we invite individuals with an entrepreneurial spirit and a commitment to continuous learning to join our collaborative “One Big Team.” Together, we can strive for greatness and make a meaningful impact.