Job title: Marketing Retention Campaign Senior Manager
Job description: Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com .
The Marketing Retention Campaign Manager works collaboratively with business stakeholders to prepare and execute digital multi-channel marketing campaigns across the customer journey. This is a highly dynamic role focused on support of Pearson’s product offerings for Higher Ed courseware in North America.
Reports to the Director of Customer Marketing to develop and execute coordinated, conversion driven, digital multi-channel marketing plans for key products. This includes a partial focus on pre-purchase digital marketing tactics, and a primary focus on post-purchase journey digital marketing.
Marketing channel includes, but is not limited to, email, mobile, social, and some paid media initiatives, all driving to pearson.com.
Deep focus on the launch of retention marketing across both strategic and tactical planning to drive business results for existing customers
Develop and optimize targeted segments within marketing plans to drive qualified traffic and revenue-building activities, and retain customers
Create test-and-learn plans to maximize engagement, conversions, and retention across new and existing customers
Manage reference documentation, status meetings, ongoing collaboration with project partners all the way through campaign launch
Uncover and communicate consumer insights to drive actionable conclusions and recommendations relative to story development, messaging, communication and launch plans. Collect and use data to inform new campaigns and the evaluation of existing campaigns.
Maintain briefs and ongoing collaboration with the creative team throughout development of campaign assets.
Drive daily achievement of campaign objectives and KPI targets, including revenue, conversion, AOV, customer satisfaction
Drive sustainable and profitable sales growth for Pearson.com in North America, ensuring that sales and gross margin goals are met.
Increase digital customer engagement that will lead to long term customer loyalty and increase lifetime value
Generate new ideas to drive conversion and build and execute successful business plans
Assist with defining the ROI of all proposed plans and report on the actual ROI post-implementation based on a rigorous system of performance and attribution
Track, record, and analyze weekly results Present KPI’s in weekly and monthly reporting meetings to senior management, the product marketing team and channel owners
Define key measures of success and provide transparency into performance of those initiatives
Manage the development and maintenance of reference document, including marketing calendar and status documentation
The anticipated starting salary range for Colorado-based candidates expressing interest in this position is $90,000.00 – $117,000.00. This position is eligible to participate in an annual incentive program. Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/
6+ years experience in campaign management with at least 3+ years of digital marketing experience
Direct-to-consumer/B2C marketing experience strongly preferred
Experience in retention marketing a plus
Demonstrated success in creating digital strategies to drive business results. Prior success in hitting/surpassing business objectives and KPI targets, including revenue, conversion, and AOV
Understands and can effectively report on traffic trends, funnel analysis, and customer behavior.
Analytical and process-oriented, strong quantitative, analytical, and problem-solving skills, including data analysis and modeling. Experience with web analytics strongly preferred. Experience with Salesforce Marketing Cloud is a plus.
Strong presence, able to clearly and consistently work side-by-side across functions and departments and synthesize multiple points of view into a coherent action plan
Willing to think outside the box and challenge the status quo, while also fairly evaluating all possible solutions in making strategic decisions
Able to manage through ambiguous and subjective situation
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here:
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
Organization: North America
Req ID: 2105831
Expected salary: $90000 – 117000 per year
Location: Atlanta, GA
Job date: Sun, 07 Nov 2021 02:16:02 GMT
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