Job title: Head of Performance Marketing

Company: Foodpanda

Job description: Position Title: Head of Performance Marketing

Company: foodpanda

Department: Marketing

Location: Karachi

About Foodpanda:

Do you love food and convenience put together? Then you just might love foodpanda.

foodpanda is the leading, on-demand food delivery company in Pakistan, bringing thousands of your best-loved restaurants online into your home or office – fast! We’re all about bringing on the smartest folks as we continue to grow with an “all hands on deck” environment and hire those who can thrive in a startup culture.

As Head of Performance Marketing, you will oversee a team of channel specialists (SEM, Display, Affiliates, Mobile, Direct Mail, Social) and develop the performance strategy to help achieve our financial and product targets. Reporting to the Director Marketing, you will be a critical member of the Marketing Leadership team to drive business results for the company.


  • Responsible for strategy and planning marketing functions including performance analysis, ideation, and development of full-year growth strategies.
  • Develop go-to-market strategies for new business functions, oversee new businesses growth and progress.
  • Build the business positioning, partnerships strategy, marketing operations, corporate compliance, strategy awareness and usage of new business.
  • Work closely with performance and CRM teams for acquisitions, discounting, and retention plans.
  • Closely work with marketing teams at key external partners to drive marketing, co-promotions, value proposition and advertising led growth initiatives.
  • Develop, maintain, and update comprehensive project plans from initial idea to launch and growth.
  • Work with City Teams to analyze local data and provide support for hyperlocal online and offline marketing and promotions.
  • Take ownership of the budget process, ensuring spends hit key KPIs such as new customer acquisition, frequency, and re-order rates.
  • Work closely with multiple stakeholders to support planned and effective execution of campaigns and monitoring.
  • Build strong relationships with internal stakeholders to understand business challenges and opportunities. Recommend solutions across the complex range of products and processes.
  • Manage the design and execution of offline marketing and activations across the country in line with Campaign strategy.


  • A Masters or MBA in Marketing, Economics, or Business from a top university.
  • 10+ years’ experience in marketing management for hyper-growth stage companies.
  • Experience in E-Commerce, FMCG, Telecom, Banking and QSR sectors.
  • Excellent analytical skills, independent thinking, and data-oriented.
  • Ability to work autonomously in a highly demanding and often ambiguous environment, with strong attention to detail and exceptional organizational skills.
  • Exceptional communication and presentation skills
  • Experience as a strategist and executor, who knows how to generate an idea from a trend analysis to the next game-changing strategy.
  • Strong understanding of international marketing and the food delivery industry, in terms of both business trends and operational developments.
  • Demonstrable familiarity with data analysis and reconfiguration to report on marketing performance as we are a very data-driven company.
  • Ability to develop marketing strategies that translate objectives across business units into clear and motivating creative strategies.
  • Understanding of strategic localization and ability to understand data-driven local needs on a city to city and segment to segment basis.

You’ll love it because..

When food marries tech – it’s just a promising industry!

  • We have a steep learning curve and because of that, not a day is boring here! This is a place for those looking for challenges, learning and fast growth. You’ll get to make an impact like never before. You’ll be responsible for your own projects – we can’t wait to hear your ideas!
  • We have a vibrant and international team with diverse backgrounds
  • This is a brand with competitive employees in an all hands on deck environment!
  • We recognize top performers, welcome our newbies, and share good food!
  • Competitive package, incentives, allowances, food perks, a vibrant work life, and more!

A little About Us:

  • We are fast, like mind boggling fast! So if you’re someone who loves ever changing goals and loves optimization, you’re the right fit for us!
  • We love people who can develop things from scratch, own them and then work on improving them.
  • We love what we do, and we don’t rest until we’ve achieved our targets. So if you’re also someone who is driven until the dream is achieved, come join us!

Expected salary:

Location: Karachi, Sindh

Job date: Sat, 29 Jan 2022 04:35:56 GMT

Apply for the job now!