Director of Product Marketing, L&D Solutions

Urgently needed for
Director of Product Marketing, L&D Solutions


Company: Smartcat

Job description: About SmartcatSmartcat is on a mission to become the wall-to-wall Language AI platform, addressing the diverse needs in multilingual content for various user personas within global enterprises.Smartcat is uniquely positioned within the $100+ billion multilingual content industry, which is currently served by tens of thousands of agencies. This results in a highly fragmented and inefficient supply chain, high costs, unacceptable turnaround times, and quality issues. Using highly qualified internal resources to translate or create multilingual content (insourcing) solves the quality problem for enterprises, but if done manually, it can’t solve for scalability, high cost, and slow turnaround.Smartcat changes the ROI equation in favor of insourcing with its Language AI platform for enterprise end-users. It delivers high-quality, instantaneous AI translations or generates new content in any language by tapping into a customer-specific multilingual content library. The AI output is further refined through human editing by the client’s internal reviewers or experts from the Smartcat’s embedded global marketplace of linguists and content editors. This AI output continuously improves through the editing feedback loop, ensuring consistent and customer-tailored results.More than 1,000 global companies including ~20% of the Fortune 1,000 trust Smartcat to communicate their innovations and ideas all over the world.As a dynamic , Smartcat is growing at 130% YoY, thanks to the high and quick ROI it delivers to global enterprises. It’s well-funded by notable VCs, and is capital efficient, offering a unique blend of hyper-growth potential with downside protection and the capacity for long-term planning and strategy.WHY YOU SHOULD JOIN OUR TEAM:At Smartcat, we’re creating a future where humans and agents work side-by-side-scaling businesses to feel like millions while keeping the culture of a high-growth startup. We believe in equal access to global innovation and ideas. We’re looking for a Director of Product Marketing to own how we bring this vision to life for the Learning & Development buyer persona.In this role, you’ll lead the go-to-market strategy for Smartcat’s products and solutions designed for L&D teams-shaping how we show up as the must-have AI platform for global learning content creation, onboarding, and continuous upskilling. You’ll partner across the business to craft end-to-end narratives, build marketing strategies, and create content that connects business outcomes to platform capabilities.This isn’t just a solutions role. You’ll also lead key product launches, refine our messaging, and ensure the voice of the L&D leader shapes Smartcat’s roadmap and evolution.If you’re part strategist, part storyteller, and fully obsessed with helping people learn and grow at global scale, this is the role for you. This is an individual contributor role reporting directly to the VP of Global Marketing.OUTCOMESIn this role, you will:

• Own the strategy, messaging, and packaging for all Smartcat solutions designed for L&D leaders and learning teams, with a focus on Director+ personas.
• Define and evolve value propositions that clearly articulate how Smartcat helps organizations onboard faster, localize learning content instantly, and scale knowledge sharing across global teams.
• Partner with Product and Growth to shape how platform capabilities are translated into end-to-end learning solutions that solve real-world talent development challenges.
• Build and recommend go-to-market motions that include positioning, competitive differentiation, industry events, campaigns, and sales enablement.
• Deliver compelling content that brings solutions to life-playbooks, customer stories, learning transformation briefs, and more.
• Conduct research to deeply understand the L&D persona, use cases, and buying behavior, and feed that insight into messaging, roadmap, and go-to-market plans.
• Lead product launches related to learning and enablement solutions, driving GTM strategy, internal enablement, and cross-functional alignment.
• Collaborate with Product to ensure L&D use cases are prioritized, understood, and well-represented in roadmap conversations and product development.

HOW YOU’LL RAMP:By Day 30…

• Immerse yourself in Smartcat’s AI-native vision, platform capabilities, and the L&D persona’s key use cases and challenges.
• Audit existing messaging, solution collateral, and competitor positioning through the lens of learning and development buyers.
• Align with Product, Sales, and Customer Success to understand top L&D-related priorities and identify areas of opportunity.

By Day 60…

• Deliver updated solution messaging for top L&D use cases, with defined personas, pain points, and clear value propositions.
• Launch your first major GTM asset, campaign, or internal enablement initiative tied to a key L&D solution area.
• Begin influencing roadmap conversations with insights from L&D stakeholders and industry trends.

By Day 90…

• Lead the rollout of a full L&D-focused solution-complete with internal enablement, external positioning, and campaign support.
• Establish scalable processes for future launches and narrative development across L&D solutions.
• Become the go-to expert on how Smartcat empowers learning and development teams to drive impact at scale.

WHAT YOU’VE ACCOMPLISHED:

• 8+ years of experience in solutions marketing, product marketing, or go-to-market roles in B2B SaaS-ideally with experience targeting HR, L&D, or enablement functions.
• Proven ability to craft solution narratives that are deeply rooted in customer problems and tied to real business outcomes.
• A strong understanding of the L&D function-its goals, tools, content needs, and measurement models.
• Experience partnering with Product and Engineering teams to shape features and communicate technical value in simple, compelling ways.
• Skilled at working cross-functionally with Sales, Enablement, and Customer Success to ensure messaging consistency and solution adoption.
• A confident communicator and storyteller who can inspire internal teams and external buyers alike.
• Bonus if you’ve worked with AI-powered tools or marketed transformation-driven enterprise solutions.

Why joining Smartcat might be your best move so far

• Fully remote team

We are a global team of 200+ enthusiastic people spread across 30+ countries. We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, NYC, SF, the Bay Area, London, and Lisbon. * Innovating a $100 Billion industrySmartcat’s innovative approach towards multilingual content, taps into a $100B industry. Our platform enables enterprise end users to stop using traditional outsourcing methods, and start enjoying an easy-to-use, AI-powered SaaS, that delivers immediate high-quality results, at a fraction of the cost. * High impact role enabling innovation and inclusion in organizationsYou will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide. * Join the rocketship to scale-up 10x and beyond togetherWe are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here. : Where Diversity Meets High Performance
At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual’s unique background and perspective, while maintaining a strong focus on results and clear, honest and direct communication. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to diversity and inclusion is steadfast, and we stand firmly against discrimination and harassment.

Expected salary:

Location: Boston, MA – New York City, NY

Job date: Sat, 12 Apr 2025 05:12:03 GMT

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