The new model, with five variants, is the first in BYD’s new Titanium series under its premium Fang Cheng Bao brand, which literally means “formula leopard”. The Titanium series is meant to appeal to younger consumers with more sporty, stylish designs and technologies such as its new advanced driver assistance system (ADAS). It includes a customisable facade, and the most expensive model, priced at 193,800 yuan, includes a DJI Air 3 drone mounted on the roof.
As its namesake chemical element suggests, the Titanium 3 is being sold as a tough vehicle capable of handling a wide variety of terrains. It can detect snow and mud, and assist drivers in getting the vehicle unstuck from sand.
The embedded ADAS, dubbed “God’s Eye”, can also navigate highways and self-park. In February, BYD said the system would eventually be introduced to nearly all of its vehicles – including the Seagull hatchback, which starts at 69,800 yuan.
