While thousands of frustrated shoppers were met with an hours-long wait to access Big W’s Toy Mania pre-sale overnight, behind the screens others were flying through the checkout.
In the absence of a physical midnight opening of stores, the annual toy sale moved online and proved astoundingly popular ahead of its in-store arrival this Thursday.
Shoppers on the site were warned to “hurry” to buy a number of toys as they “won’t last”.
In the Big W Mums Facebook group, one mum shared a photo of the Bluey’s Family House Playset priced at $69.
“Has anyone found this online? It’s the one item I need to purchase that’s online only but I can’t seem to find it,” the woman wrote.
Big W has provided news.com.au with the top 10 items bought when the clock struck twelve.
There’s probably a very good reason why that mum couldn’t find the Bluey’s Family House Playset ($69) – it was in the top 10.
Stemming from the much-loved animated series about a family of Australian blue heeler dogs, the two-storey, colourful house with “four settings to play in” was in high demand.
“My kids are going Wackadoo over the Toy Mania Bluey collection and they’re begging for the Bluey family playset for $69,” an article on the Mouths of Mums online review site states.
“But they’ll probably get the more affordable mini playsets on sale for 25 buckeroos.”
Upping the stakes is the one-metre-high Barbie Dreamhouse Playset ($249) with more than 70 accessories plus an elevator, car park and slide.
Also making the list was the Barbie Color Reveal Doll ($19), delivering “an unboxing experience that’s full of surprises”.
When dipped in water, the doll’s eye colour, lip colour and skin tone are all revealed while her leotard, skirt, wig and shoes are initially a mystery.
Nerf guns also made the list.
This time around parents were after the Nerf Ultra One Motorised Blaster ($49) featuring 25 darts that can fly up to 25 metres and the Nerf N-Strike Elite Titan Blaster ($59).
The latter has a shoulder strap and 50 darts that can be loaded into the drum at once.
LEGO took out one fifth of the top 10 items with the LEGO Technic Car Transporter ($149), slashed by a whopping $100, and the LEGO Creator 3 in 1 Pirate Ship ($119).
“You can raise and lower the car decks and rear ramp for seamless navigation to the upper and lower levels, lock vehicles into position for safe transportation, and tilt the driver’s cab to access a detailed V6 engine with moving pistons,” Big W says of the transporter.
It has 2493 pieces including a blue car with working steering and V8 piston engine.
There were only 3000 of them made and you can expect even fewer after this item hit stores.
The Care Bears Tender Heart Limited Edition ($99), featuring Swarovski crystals and a certificate of authenticity, was also a bestseller in the online frenzy.
The Luvabella Newborn Doll ($49) is selling for half the original price with a saving of $50.
“With her natural expressions, realistic facial movements and sounds, this baby doll is truly lifelike,” Big W says.
The doll giggles when tickled and can be soothed by having her back rubbed.
Rounding out the top 10 is the Nintendo Switch Console ($449), which was also a hot-ticket item during months of lockdown due to the coronavirus.
The discount department store issued an apology to its customers on Tuesday afternoon.
“We anticipated our online launch would attract a large number of savvy parents and introduced the BIG W Waiting Lounge to manage the virtual queue, much like you would experience in store,” Big W said in a statement posted online.
“Most shoppers checked out without a hitch however we apologise to those of you that were kept up past your bedtime and experienced a few technical glitches.”
Originally published as The one Big W item parents ‘need’