Sales in the so-called Greater China region fell 2.25 per cent to US$16 billion, down from US$16.37 billion a year ago, according to its earnings statement released on Thursday, reflecting ongoing challenges in Apple’s second-largest market.
The iPhone maker’s revenue in China has consistently declined in recent years. The company saw an 8 per cent drop in sales in the region for its financial year ending September 28, 2024, and a 2 per cent decline for the year ending September 30, 2023.
Apple’s performance in China is closely monitored by analysts as a key indicator of the trade relationship between the world’s two largest economies, which are under pressure from tariffs and geopolitical tensions.
Apple CEO Tim Cook said in a post-earnings call on Thursday that US President Donald Trump’s new import tariff policy would result in about US$900 million in additional costs for the company this quarter.
