Apple is offering consumers in mainland China fresh price cuts on iPhones and other products via its local website, as the US tech giant seeks to boost sales amid stiff competition with Huawei Technologies and other domestic rivals in the world’s largest smartphone market.
Cupertino, California-based Apple on Thursday announced a promotion running from January 4 to 7 that will provide a 500-yuan (US$68) discount on its latest premium models, the iPhone 16 Pro and iPhone 16 Pro Max.
A 400-yuan deduction will be offered for the basic iPhone 16 and iPhone 16 Plus models. Older handsets, including the iPhone 15 and iPhone 14 series, will see up to a 300-yuan markdown.
Steeper discounts of up to 800 yuan will be available for the MacBook Air. Modest price cuts will also be applied to iPads, Apple Watches, AirPods and Apple Pencils, according to the company’s website.
While the price cuts will also be offered at the firm’s bricks-and-mortar Apple Stores, the items on promotion will be limited in quantity, with only 29,300 iPhones available on discount.
The latest iPhone discounts reflect intensifying competition on the mainland, and come a few days after Huawei slashed prices on a range of high-end models including the Pura 70 Ultra and the Mate X5 foldable smartphone.
