The local office of US-based Amazon recently informed the managers of some top-selling Chinese brands that they should not list identical items at a lower price on Temu, merchants said.
It comes after the US retailer started tracking product pricing on Temu. Sellers whose Amazon listings were found to be more expensive were kicked out of the Amazon Featured Offer programme, according to a merchant who sells furniture on both platforms and declined to be identified for fear of reprisal.
A Featured Offer, also known as the Buy Box, is prominently displayed at the top of an Amazon product page, alongside the “Add to Cart” and “Buy Now” buttons, making it easier for customers to purchase the featured item rather than the same product sold by other merchants.
To be eligible for the programme, sellers need to set a “competitive” price for their item, “meaning it’s less than or equal to the lowest price from major retailers outside Amazon”, according to the company.
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