The technology giant will kick off sales in the US on Friday, with discounts of up to 90 per cent on a wide range of products – from tech gadgets to home essentials and beauty products. Friday will start the three-day presale period, when consumers can browse discounts and add products to their carts. Final purchases on the full selection of products can be made from November 11 to November 18.
“We strive for Singles’ Day to be a moment where everyone can feel good about treating themselves because they know they’re getting a great deal,” said Chris Carl, head of marketing at AliExpress US. “Beyond that, we also aim to make online shopping a fun and engaging experience.”
Separately, the platform launched an initiative in the US last week called AliExpressDirect, which invites local retailers to open stores on the platform. This is the first time that AliExpress has allowed US-based merchants to sell directly on the platform, following similar moves by Shein and Temu.
Under the programme, local sellers do not have to pay a commission or onboarding costs during a special introductory period, according to AliExpress.
