Chinese tech giants providing dining and travel-booking services saw consumer spending surge on their platforms during the “golden week” National Day holiday, according to data released by on-demand local services firms including Meituan and ByteDance-owned Douyin, the Chinese version of TikTok.
During the first five days of the annual break, which ran this year from October 1 through October 7, spending on in-restaurant dining booked via Meituan grew 41.2 per cent over last year, according to Chinese media reports that cited data from the Beijing-based company.
Chinese consumers also splurged on hotel reservations, overseas trips and holiday packages via popular online travel agencies (OTAs) that include Trip.com and Alibaba Group Holding travel-booking platform Fliggy. Alibaba owns the South China Morning Post.
Outbound travel booking and holiday packages – which bundle flight tickets, hotel stays and dining – grew by more than 50 per cent and 40 per cent, respectively, during “golden week” on Fliggy, according to a statement from the platform.
On Trip.com, average daily orders related to outbound travel reached a historic high over the same period, according to a post published by the popular OTA on WeChat, without elaborating.
Meanwhile, overall hotel reservations on Douyin more than tripled, while short-distance cruise trips arranged via the platform increased 123 per cent, according to a statement from the ByteDance unit.
