Time zones: GMT (UTC +0)
Hey 👋 I’m Emily, Senior Growth Marketing Manager at Pinpoint.
We’re a high-growth, bootstrapped HR-tech start-up building and selling software that helps in-house recruitment teams attract, hire, and onboard the right talent. Today, we have a strong foundation in place, with a mature product, rapid growth, strong product-market fit, and happy customers.
In 2024, we need to identify the channels that will launch us into our next phase of growth, and we’re looking for a Growth Marketing Manager to help us achieve this. You’ll be our team’s scientist and tinkerer, full of ideas for new experiments and ad concepts we could try.
A few things to note before you apply:
- This is a fully remote role, but we’re looking for someone in the UK who is able to join occasional in-person team meetups in London.
- You’ll be working directly in platforms yourself, not working with an agency.
- You’ll be doing your own copywriting, but we do have a design agency to support with imagery.
- This is an extremely crowded space and we have to be 1% more creative than our competitors. We cannot succeed by doing the same things everyone else is doing.
- We’re a small team with lots to do. We hire people with broad skillsets who prefer to jump in and figure things out on their own rather than waiting on someone else.
- Take over existing paid marketing campaigns across LinkedIn, Google Ads, and PPC.
- Run experiments to improve the ROI of existing campaigns and test out new digital channels, such as Meta, Reddit, or Display.
- Manage ads end-to-end, from ideation, to copywriting, to design briefs, to uploading into platform, to reporting and optimizing over time.
- Regularly suggest your own ideas for ad campaigns or growth experiments, backed up with data.
- Report on marketing activity on a regular cadence, tracking KPIs and articulating what the results mean for our strategy moving forwards.
- Contribute to wider campaigns as part of the growth marketing function, for example events, website conversion optimization, influencer campaigns, and social media stunts.
- Contribute to revenue goals—generate and capture demand that ensures the whole Marketing & Sales team reliably hits our goals for new opportunities, pipeline, revenue, retention, and churn.
Tech stack: Hubspot, WordPress,Ahrefs,Descript, Figma, Asana, GSuite, Slack, Notion.
- At least 3 years of experience in growth, digital, or performance marketing.
- Experience running B2B ads on at least one ad platform, with willingness to apply this experience to other platforms as needed.
- Strong appetite for learning new skills and technologies.
- Curious mindset with ability to approach problems from first principles to develop creative solutions, experiments, and tests.
- Startup experience and the ability to work efficiently with limited resources.
- Scrappy attitude and determination to overcome challenges and get things done.
- Ability to balance planning with execution.
- Enthusiasm for both diving into channels to make granular changes and analyzing numbers to contribute to strategy.
- Comfortable writing ad copy in a conversational, non-generic style.
- Desire to work in a small team with ambitious goals.
- Based in the UK.
Source link
