Online Content Specialist

Join Us AS Online Content Specialist

Company: Staffing the Universe

Job description: Job specific key tasks and responsibilities
 Act as a member of the Marketing function and wider E-commerce team, and proactively contribute to
Marketing and E-commerce plans/outputs in order to deliver to the common objectives and goals and
secure consistency of content and messaging across channels
 Manage content localization process: adjust global material for local adaptation in order to secure local
relevance
 Continuously optimize the content, editorial process and efficiency, and contribute to the development
with insights, recommendations and solutions in the area of content
 Based on commercial and identified additional local needs, create new content when necessary and
lead content adaptation
 Work closely on a daily basis with range, merchandising, SEO (Search Engine Optimisation) and digital
performance functions to secure cross-functional alignment in the wider E-commerce team
 Coordinate and execute local A/B testing acting in line with guidelines set from Group Digital
 Manage digital assets and publish locally relevant content on digital channels
 Responsible for reviewing content assets, identify improvements, create pages and publish in digital
channels
 Continuously work with and organize digital content assets based on received plans
 Actively cooperate with all key stakeholders within commercial and beyond to secure integration,
common focus and maximize impact (for example Digital, CFF (Customer Fulfilment), Communications,
Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture)
 Be an active player in driving an open and sharing climate, being a role model of the client values, and
contribute to the transformation of client
Competences
“Competence is knowledge, motivation and capability to perform in all situations
and activities the assignment requires.”
a. KNOWLEDGE b. MOTIVATION
 Broad knowledge of Marketing
Communication in Retail
 Broad knowledge of the Marketing creative
& production process
 Broad knowledge of Life at Home and Home
Furnishing
 Deep knowledge concerning the relation
between content writing and SEO
 Deep knowledge of dynamic content
creation
 Broad knowledge of CRM and 1 to 1 content
 Good knowledge of evaluating creative
communication
 Broad knowledge of marketing technology
 Broad knowledge of media channels
 Good knowledge of the multichannel
reality and online customer behaviours
 Passionate about communication and
conveying information to consumers while
upholding the culture and values
 Motivated by increasing customer value,
and thinking customer first
 Energized by contributing to overall success
and results through collaboration
 Passionate about understanding the
behaviours of the many people, the local
Life at Home and current Home Furnishing
trends
 Motivated by finding new ways through cocreation with colleagues and other
units
Competence Profile |Online Content Specialist 51244817
a. KNOWLEDGE b. MOTIVATION
 Good knowledge of Client Concept, Client
Brand Identity and Client Culture & Values
LEADERSHIP CAPABILITIES
Leadership is everyone’s responsibility at Client. Leadership behaviours differ depending on your position and
your level of leadership – leading myself, leading others, leading leaders and leading matrix partners.
 Build Strong Relationships
 Collaborate & Co-create
 Create customer value
 Lead with Strong Values
 Inspire & Clarify
 Unleash Entrepreneurs
c. CAPABILITIES
Job-specific capabilities
 Ability to understand the role of Commercial
as an integrated part of the Client business
 Strong creative writing and editing skills
 Strong digital content creation skills
 Ability to deliver within scope of tasks and
perform with quality and speed
 Ability to follow up on work done and
capture learnings to improve
Sources of performance indicators
Relevant sources of Performance Indicators to contribute to the purpose of the job
 Flight tower and Goal Letter are the defined reference for Performance management
 Multichannel Goals and KPIs which the Online Content Specialist is contributor to: Market Penetration
and Brand Consideration
Key previous experiences and proven skills
Relevant sources of Performance Indicators to contribute to the purpose of the job
Formal qualifications in Marketing or equivalent
Minimum 5 years of experience in Digital Marketing, content creation and copy writing or similar
Experience in driving output within set scope and following up results

Expected salary:

Location: Conshohocken, PA

Job date: Sun, 04 May 2025 02:35:19 GMT

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