TV

The daily stress of “putting on a mask” or “code switching,”  the process of changing one’s Black mannerisms to conform

Live sports showcase linear TV’s ability to deliver mass awareness for brands, making their absence during the past few months

Technology is reshaping the way that marketers reach target audiences, and AMC Networks is at the forefront of testing methods

TV networks and MVPDs want to sell ads in a new way for a new era- but they are going

In a medium where more of the ad inventory is sold by the people who actually make the content, the

SAN JUAN, PR –  Online learning can be a useful solution for children whose schools are closed.  But not for 

Audience measurement has become more crucial for television networks and their advertisers, which are being lured to spend more on

A company which crunches the data on 85% of US ad spending in order to help agencies and others better

SAN FRANCISCO – Diversity and inclusion in the workplace is a given.  And, it needs to be expanded and amplified.

The coronavirus pandemic has forced marketers and their advertising agencies to react quickly to an unsettled situation that can change

EDMONTON, ALBERTA – Your average seven-year-old may not know too much about the intricacies of header bidding through programmatic OTT

LOS ANGELES — It took its time to leap from display to video and TV, but now the ad-trading technique

Technology is reshaping the way that marketers reach target audiences, and AMC Networks is at the forefront of testing methods

Around the world, advertisers that pinned their strategies on delivery against premium content are praying for a resumption in top-tier

A year after Sony sold a majority stake in its Crackle video service to the company behind Chicken Soup For

For this young Black woman, the road to a prominent post as product manager at Comscore, started with a pivotal

Advertisers are pushing for greater flexibility from their media partners as effects of the coronavirus pandemic on the economy pressures

The workplace environment for Black women is hard: many find a lack of constructive feedback, resources and mentorship. Many see

The COVID-19 pandemic has up-ended all the norms of traditional TV ad buying, with the usual upfront ad sales season

Until recently, the common understanding of connected TV services was that they were mostly popular with younger cord-cutters and the

Fox Corp. this year bought video streaming service Tubi to expand its reach outside of linear TV, an acquisition that

Just two months after merging, programmatic ad platform Rubicon Project and video management platform Telaria are taking on a new

By now, ad buyers have become sorely aware of the impact of ad fraud. A study for the ANA last

The media and marketing industries can play a key role in promoting racial diversity, a topic that has become more

cWith resources constrained and a new importance placed on sure-fire customers, marketers are responding to the COVID-19 pandemic by using

While he says that his colleagues have been supportive of his work,  he and others Black executives carry the weight

As advertising technology evolves to serve a world that is increasingly about video and TV, traditional methods will fade to

Over the last few weeks, we have heard from a range of broadcasters that have responded to the coronavirus pandemic

Advertisers for years have sought to reach young adults who are in the early stages of forming brand loyalties and

The coronavirus pandemic led many advertisers to pull back on media spending in the past few months, but broadcasters have

Diversity is not about token gestures, it has to be more:  it has to be woven into everyday decisions, says

Streaming platforms are investing billions of dollars in original programming every year, raising the stakes for linear TV channels that