TV

The shift in viewing habits from linear TV to newer digital video platforms has challenged major advertisers to achieve the

Millions of consumers have shifted their viewing habits to connected devices like smart TVs and mobile phones, offering advertisers more

The shift in viewing habits from linear TV to newer digital video platforms has challenged major advertisers to achieve the

The global pandemic has made people more aware of taking steps to protect their personal health, even as it has

The brand suitability sector has been built around “defense” – providing safety to brand marketers. This has changed as the

For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both

The media marketplace has become much more fragmented as media and technology companies launch digital video services to lure viewership

Advertisers have more ways to buy commercial time as media owners open up their connected TV inventories to automated auctions.

Connected TV is a medium that promises personalized and interactive ads – but, in 2021, new privacy laws, viewer identification

Advertisers in the healthcare and drug industries have more tools to reach medical professionals and their patients as the media

Television advertisers are seeking the same kind of audience targeting features they’ve grown to expect among digital channels, a demand

The television advertising marketplace is undergoing a major shift as marketers seek to reach audiences who are watching more video

Proper frequency management and the introduction of interactive, personalized ad experiences are are among the key elements essential for the

Millions of U.S. households are hooking up their TVs directly to the internet, opening a pathway for advertisers to reach

Millions of consumers are connecting their TVs directly to the internet, creating a win-win situation for viewers — and the

The absence of live sports during the onset of the pandemic challenged sports leagues and broadcasters to provide programming that

Five months after launching its own demand-side ad platform (DSP), Samsung Ads is amassing audience scale and technical capability to

In a recognition of the technical advancements in addressable TV, AT&T and WarnerMedia along with others in the sector have

PHILADELPHIA – The absence of fan attendance at sporting events for most of last year led advertisers, broadcasters and teams

LAGUNA NIGUEL, CA – Between January and October, ad-supported VOD service Xumo saw a 2.5x increase in its user base

Sports fans will find a way to watch their favorite players and teams, giving advertisers a way to participate in

In December, Twitter announced the integration of third party verification vendors to validate advertising in its live feed. Integral Ad

Contextual targeting, the very basis of traditional advertising for publishing, which has receded in recent years with the growth of

A partner with Twitter since 2013, NBCU is expanding its alliance globally to bolster the two companies’ longstanding advertising and

In a major merger in the adtech and advanced TV industry space, Magnite has acquired SpotX from RTL, the European

DETROIT – Live sports are key part of Rocket Mortgage’s strategy to reach a broad group of consumers, whether they’re

Traditional TV advertising may have settled on a commercial break consisting of 30-second commercials a long time ago. But, in

The growing audience for advertising-supported streaming audio is driving a shift in media spending as marketers seek to reach listeners

Criteo, which is widely known as a global powerhouse in retargeting, is forging a number of alliances to leverage its

The temporary suspension of live sports last year dramatized the importance of audience-based targeting for advertisers. As sports leagues resumed

Since it was founded by a team of data scientists in Edinburgh in 2012, TVSquared has ploughed a furrow enabling

There are those in the media industry who think anything that can be automated will be automated. But, when it