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TV

TV 

WideOrbit’s Will Offeman – Beet.TV

February 24, 2021 amjadali 0 Comments

The shift in viewing habits from linear TV to newer digital video platforms has challenged major advertisers to achieve the

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TV 

SpotX’s Sean Buckley – Beet.TV

February 24, 2021 amjadali 0 Comments

Millions of consumers have shifted their viewing habits to connected devices like smart TVs and mobile phones, offering advertisers more

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TV 

WideOrbit’s Will Offerman – Beet.TV

February 24, 2021 amjadali 0 Comments

The shift in viewing habits from linear TV to newer digital video platforms has challenged major advertisers to achieve the

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TV 

DeepIntent’s Chris Paquette – Beet.TV

February 23, 2021 amjadali 0 Comments

The global pandemic has made people more aware of taking steps to protect their personal health, even as it has

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TV 

Brand Suitability Goes on the “”Offense,” Pixability’s Atwood – Beet.TV

February 23, 2021 amjadali 0 Comments

The brand suitability sector has been built around “defense” – providing safety to brand marketers. This has changed as the

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TV 

Bill Wise on the New Mediaocean – Beet.TV

February 22, 2021 amjadali 0 Comments

For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both

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TV 

SMI’s Ben Tatta – Beet.TV

February 22, 2021 amjadali 0 Comments

The media marketplace has become much more fragmented as media and technology companies launch digital video services to lure viewership

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TV 

ViacomCBS’s Leo O’Connor – Beet.TV

February 18, 2021 amjadali 0 Comments

Advertisers have more ways to buy commercial time as media owners open up their connected TV inventories to automated auctions.

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TV 

2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert – Beet.TV

February 17, 2021 amjadali 0 Comments

Connected TV is a medium that promises personalized and interactive ads – but, in 2021, new privacy laws, viewer identification

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TV 

Klick Health’s Jacob Lustig – Beet.TV

February 17, 2021 amjadali 0 Comments

Advertisers in the healthcare and drug industries have more tools to reach medical professionals and their patients as the media

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TV 

Xandr’s Pete Doe – Beet.TV

February 17, 2021 amjadali 0 Comments

Television advertisers are seeking the same kind of audience targeting features they’ve grown to expect among digital channels, a demand

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TV 

Publica’s Ben Antier – Beet.TV

February 16, 2021 amjadali 0 Comments

The television advertising marketplace is undergoing a major shift as marketers seek to reach audiences who are watching more video

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TV 

Key is to Converged Video’s Future, Forrester’s O’Connell – Beet.TV

February 15, 2021 amjadali 0 Comments

Proper frequency management and the introduction of interactive, personalized ad experiences are are among the key elements essential for the

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TV 

Cadillac CMO Melissa Grady – Beet.TV

February 12, 2021 amjadali 0 Comments

Millions of U.S. households are hooking up their TVs directly to the internet, opening a pathway for advertisers to reach

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TV 

NBCUniversal’s Mike Reidy – Beet.TV

February 11, 2021 amjadali 0 Comments

Millions of consumers are connecting their TVs directly to the internet, creating a win-win situation for viewers — and the

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TV 

Disney’s Danielle Brown – Beet.TV

February 11, 2021 amjadali 0 Comments

The absence of live sports during the onset of the pandemic challenged sports leagues and broadcasters to provide programming that

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TV 

Samsung Scales Up Ad-Buying With DSP, PMP – Beet.TV

February 10, 2021 amjadali 0 Comments

Five months after launching its own demand-side ad platform (DSP), Samsung Ads is amassing audience scale and technical capability to

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TV 

AT&T, Others, Honored with Emmy for Addressable TV Innovation – Beet.TV

February 9, 2021 amjadali 0 Comments

In a recognition of the technical advancements in addressable TV, AT&T and WarnerMedia along with others in the sector have

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TV 

Virtual Signage Raised Visibility on TV Sports During the Pandemic – Beet.TV

February 9, 2021 amjadali 0 Comments

PHILADELPHIA – The absence of fan attendance at sporting events for most of last year led advertisers, broadcasters and teams

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TV 

Xumo CEO Petrie-Norris – Beet.TV

February 9, 2021 amjadali 0 Comments

LAGUNA NIGUEL, CA – Between January and October, ad-supported VOD service Xumo saw a 2.5x increase in its user base

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TV 

Amplifi’s Mike Law – Beet.TV

February 8, 2021 amjadali 0 Comments

Sports fans will find a way to watch their favorite players and teams, giving advertisers a way to participate in

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TV 

IAS is Integrated into Twitter & Other Social Platforms Will Follow, CEO Utzschneider – Beet.TV

February 8, 2021 amjadali 0 Comments

In December, Twitter announced the integration of third party verification vendors to validate advertising in its live feed. Integral Ad

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TV 

Contextual Targeting Is Back in the Media Mix, Channel Factory’s Jed Hartman – Beet.TV

February 8, 2021 amjadali 0 Comments

Contextual targeting, the very basis of traditional advertising for publishing, which has receded in recent years with the growth of

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TV 

NBCU in Global Alliance with Twitter – Beet.TV

February 8, 2021 amjadali 0 Comments

A partner with Twitter since 2013, NBCU is expanding its alliance globally to bolster the two companies’ longstanding advertising and

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TV 

Magnite to Acquire SpotX from RTL Group for $1.17 Billion – Beet.TV

February 5, 2021 amjadali 0 Comments

In a major merger in the adtech and advanced TV industry space, Magnite has acquired SpotX from RTL, the European

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TV 

Rocket Mortgage CMO Casey Hurbis – Beet.TV

February 4, 2021 amjadali 0 Comments

DETROIT – Live sports are key part of Rocket Mortgage’s strategy to reach a broad group of consumers, whether they’re

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TV 

Fox’s Callahan Is Re-Inventing The Ad Break – Beet.TV

February 4, 2021 amjadali 0 Comments

Traditional TV advertising may have settled on a commercial break consisting of 30-second commercials a long time ago. But, in

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TV 

WideOrbit’s John Morris – Beet.TV

February 3, 2021 amjadali 0 Comments

The growing audience for advertising-supported streaming audio is driving a shift in media spending as marketers seek to reach listeners

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TV 

Criteo’ is Building Massive Identity Graph with The TradeDesk, others – Beet.TV

February 3, 2021 amjadali 0 Comments

Criteo, which is widely known as a global powerhouse in retargeting, is forging a number of alliances to leverage its

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TV 

Effectv’s Melanie Hamilton – Beet.TV

February 3, 2021 amjadali 0 Comments

The temporary suspension of live sports last year dramatized the importance of audience-based targeting for advertisers. As sports leagues resumed

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TV 

TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says – Beet.TV

February 2, 2021 amjadali 0 Comments

Since it was founded by a team of data scientists in Edinburgh in 2012, TVSquared has ploughed a furrow enabling

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TV 

Toward Programmatic TV: Roku’s Parampath – Beet.TV

February 2, 2021 amjadali 0 Comments

There are those in the media industry who think anything that can be automated will be automated. But, when it

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Sport Live

Qantas announces $1 billion loss amid coronavirus pandemic
Business News 

Qantas announces $1 billion loss amid coronavirus pandemic

February 25, 2021 amjadali 0

The country’s major airline has posted an eye watering loss, with the stark figures a reminder of how damaging coronavirus

Ind vs Eng, 3rd Test, Ahmedabad

Ind vs Eng, 3rd Test, Ahmedabad

February 25, 2021 amjadali 0
Ind vs Eng, 3rd Test, Ahmedabad

Ind vs Eng, 3rd Test, Ahmedabad

February 25, 2021 amjadali 0
3 Ways To Customize Your Resume – Work It Daily
All News 

3 Ways To Customize Your Resume – Work It Daily

February 25, 2021 amjadali 0

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Qantas announces $1 billion loss amid coronavirus pandemic
Business News 

Qantas announces $1 billion loss amid coronavirus pandemic

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Ind vs Eng, 3rd Test, Ahmedabad

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