TV

If you thought your connected TV was fraud-free, Steven Woolway has some data points for you. “We identified – just

ATLANTA – Local news outlets this year have shown their power to reach viewers during times of crisis, as people

If you can make an ad strategy work there, you can make it work anywhere. It’s up to you –

The history of online audio is a tale of closed-platform listening. But what if the future was interconnectivity with a

Marketers are seeking to boost the efficiency of their media buying as the economic fallout of the pandemic pressures their

Dentsu’s veteran 360i agency may have specialist chops in search marketing – but that doesn’t mean the lessons from search

LOS  ANGELES  –  Despite historically being sold by manual insertion order, ad buyers are now flocking to the programmatic, or

Marketers, publishers and advertising technology companies have sought ways to wean themselves off third-party cookies as makers of web browsers,

It’s never been a good idea to overlook the value of local media when it comes to popularity with audiences

Pay-per-performance is an idea that’s gaining traction among buyers and sellers of media that increasingly talk about a “common currency”

Thus far, it has helped harmonize how TV networks define their respective audience segments for use by ad buyers. Now

As healthcare advertisers shift their media buying into programmatic channels, they have an opportunity to reach targeted audiences at scale

While the media industry’s enthusiasm for addressable TV is building, it will remain a relatively small part of the TV

In the last couple of years, most of the noise about digital ad targeting has been made at the intersection

2020 was a year that broke many companies. But it may also end up being a year when those that

TV commercials may often seem like they are full of ads for traditional mainstay brands. But TV is now a

With so many media measurement solutions in the marketplace, how could there possibly be room for another? Because few of

One of the great promises of connected TV advertising – delivering personalized messages to individual viewer or households. But, before

Consumers can’t be truly “identified” via various data sets.  Their feelings and moods can vary as much as the the

The company aiming to use blockchain technology to improve the advertising supply chain is itself hoping to add further links

The coronavirus pandemic has raised public awareness about health issues, but it also presented many challenges to marketers of health-related

CHICAGO – The new ways in which audience identity are having to factor in advertisers’ playbook will prompt ad buyers

This year’s elections brought record levels of spending on campaigns, with the Center for Responsive Politics raising its estimates of

“Reach people as they cook, study, travel, work out, stream what they love.” That is Spotify’s sale pitch to advertisers.

As AVOD connected TV services line up behind SVODs to take their share of eyeballs and ad spend, it seems

Connected TV has the ability to target TV ads at the household level – but, because households in a given

Live sports are ready to make a comeback after the pandemic led to the biggest interruption in fan attendance since

The growing number of video channels is challenging advertisers to develop strategies to reach unduplicated audiences both at the national

The addition of TV networks from two more broadcast companies means Xandr’s Invest TV users can now place data-driven linear

The growing audience for connected TV services gives advertisers in the healthcare and drug industries more ways to reach medical

Bringing the community together to exchange ideas, build relationships and make compelling videos has been the mission of Beet.TV since

As traditional ad tracking mechanisms like cookies diminish, the industry is scrambling to reinstate a viable method of identifying audiences.