WideOrbit’s Will Offeman – Beet.TV
The shift in viewing habits from linear TV to newer digital video platforms has challenged major advertisers to achieve the
Read moreShowbiz
Showbiz is a vernacular term for the entertainment biz. Showbiz may likewise allude to: Showbiz (Dream collection), 1999, or the title track Showbiz (Cud collection), 1994 Showbiz
The shift in viewing habits from linear TV to newer digital video platforms has challenged major advertisers to achieve the
Read moreMillions of consumers have shifted their viewing habits to connected devices like smart TVs and mobile phones, offering advertisers more
Read moreThe shift in viewing habits from linear TV to newer digital video platforms has challenged major advertisers to achieve the
Read moreThe global pandemic has made people more aware of taking steps to protect their personal health, even as it has
Read moreThe brand suitability sector has been built around “defense” – providing safety to brand marketers. This has changed as the
Read moreFor over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both
Read moreThe media marketplace has become much more fragmented as media and technology companies launch digital video services to lure viewership
Read moreAdvertisers have more ways to buy commercial time as media owners open up their connected TV inventories to automated auctions.
Read moreConnected TV is a medium that promises personalized and interactive ads – but, in 2021, new privacy laws, viewer identification
Read moreAdvertisers in the healthcare and drug industries have more tools to reach medical professionals and their patients as the media
Read moreTelevision advertisers are seeking the same kind of audience targeting features they’ve grown to expect among digital channels, a demand
Read moreThe television advertising marketplace is undergoing a major shift as marketers seek to reach audiences who are watching more video
Read moreProper frequency management and the introduction of interactive, personalized ad experiences are are among the key elements essential for the
Read moreMillions of U.S. households are hooking up their TVs directly to the internet, opening a pathway for advertisers to reach
Read moreMillions of consumers are connecting their TVs directly to the internet, creating a win-win situation for viewers — and the
Read moreThe absence of live sports during the onset of the pandemic challenged sports leagues and broadcasters to provide programming that
Read moreFive months after launching its own demand-side ad platform (DSP), Samsung Ads is amassing audience scale and technical capability to
Read moreIn a recognition of the technical advancements in addressable TV, AT&T and WarnerMedia along with others in the sector have
Read morePHILADELPHIA – The absence of fan attendance at sporting events for most of last year led advertisers, broadcasters and teams
Read moreLAGUNA NIGUEL, CA – Between January and October, ad-supported VOD service Xumo saw a 2.5x increase in its user base
Read moreSports fans will find a way to watch their favorite players and teams, giving advertisers a way to participate in
Read moreIn December, Twitter announced the integration of third party verification vendors to validate advertising in its live feed. Integral Ad
Read moreContextual targeting, the very basis of traditional advertising for publishing, which has receded in recent years with the growth of
Read moreA partner with Twitter since 2013, NBCU is expanding its alliance globally to bolster the two companies’ longstanding advertising and
Read moreIn a major merger in the adtech and advanced TV industry space, Magnite has acquired SpotX from RTL, the European
Read moreDETROIT – Live sports are key part of Rocket Mortgage’s strategy to reach a broad group of consumers, whether they’re
Read moreTraditional TV advertising may have settled on a commercial break consisting of 30-second commercials a long time ago. But, in
Read moreThe growing audience for advertising-supported streaming audio is driving a shift in media spending as marketers seek to reach listeners
Read moreCriteo, which is widely known as a global powerhouse in retargeting, is forging a number of alliances to leverage its
Read moreThe temporary suspension of live sports last year dramatized the importance of audience-based targeting for advertisers. As sports leagues resumed
Read moreSince it was founded by a team of data scientists in Edinburgh in 2012, TVSquared has ploughed a furrow enabling
Read moreThere are those in the media industry who think anything that can be automated will be automated. But, when it
Read more