Showbiz News

LOS ANGELES – Families with young children are spending more time with digital entertainment as the coronavirus pandemic limits many

Apple is tearing up the fabric of ad targeting on iOS devices in pursuit of consumer privacy enhancement – but

AUSTIN – What lies on the other side of the some of the most fundamental changes to digital advertising infrastructure

CHICAGO – The transformation of the media marketplace from analog to digital is bringing advertisers a few steps closer to

BOSTON – An omnichannel advertising strategy starts with the understanding that putting consumers first drives every other decision about how

SEATTLE – The “omnichannel utopia” promises to give marketers better insights on how different media channels produce comparable results. Those

LONDON – Social media usage has surged during the coronavirus pandemic as homebound consumers rely on platforms like Facebook, Instagram,

In the ad industry, as in society at large, fissures are everywhere. Deprecation of third-party cookies, Apple’s decision to up-end

You don’t need an algorithm to tell you the US west coast is ablaze this week – but the advertising

DETROIT – This year’s upfront sales season for broadcast television marked a significant change in how marketers buy media placements,

SAN FRANCISCO – Apple’s decision to rip up the fabric of iPhone ad targeting will force marketers to seek out

CHICAGO – Omnichannel marketing has become more challenging as viewing habits change, especially amid the disruptions of the coronavirus pandemic.

Advertisers must accept their responsibility to continue funding journalism that plays a vital civic role – and their ROI shows

SEATTLE – The omnichannel universe gets more fragmented every year, challenging marketers to reach audiences among a wider variety of

Having built essential industry investment/deal guides called “LUMAscapes,” visual presentations of interrelated businesses in the media, marketing and  adtech industries,

Labor Day weekend brought the reopening of thousands of movie theaters nationwide, giving advertisers a chance to reach audiences that

OAKLAND – Apple’s decision to rip up the fabric of ad targeting on iOS devices will have big repercussions, forcing

SAN FRANCISCO – Apple is blowing up a key piece of infrastructure many advertisers use to target iOS users. But,

It is now four years since a hard-hitting ANA report, K2, blew the lid off practices in which US advertising

Early in the coronavirus pandemic, we knew that global lockdown and economic threat would soon be detrimental to ad spending.

The traditional fabric of digital ad targeting, identity, is being ripped up thanks to major changes. What could replace it?

Apple may have delayed a big change to the way advertisers can get user data from iOS devices – but

It is a media world in which publishers and ad buyers now have access to a plethora of technology to

Privacy legislation and browsers’ third-party cookie deprecation were just the start. Tech companies’ latest moves to limit ad targeting aim

The digital advertising world has to bring about more accountability and transparency as it transitions to addressable, audience-based targeting. That

Apple is ripping up the fabric of mobile ad targeting – but Tom Kershaw sees it as just another step

Apple may have delayed its proposed change in its IDFA iOS ad toolset – but the switch, when it comes,

LOS ANGELES — As America becomes more diverse, marketers must develop advertising campaigns that emphasize inclusion while also reaching audiences

Political campaigns will kick into high gear after Labor Day weekend in the final stretch toward Election Day on Nov.

SEATTLE – Apple has always tended to play by its own rules. That was the case when its first staff

Advertisers are looking for more flexibility in reaching audiences among a wider variety of video platforms, including traditional linear TV

Update:  Apple announced that the expected changed in IDFA this month will be delayed to 2021.  We have republished our